- Fine jewelry will nearly always cost a bit more than the costume variety, but that doesn’t mean you have to go bankrupt in order to have the ring or necklace of your dreams.
- Brands and retailers like Catbird, Mejuri, AUrate New York, Stone and Strand, The Last Line, and Vrai are changing the game with beautiful, affordable, and high-quality pieces. These are truly not your grandmother’s jewels.
With its inaccessible prices, technical terminology, and nebulous production practices, the world of fine jewelry is intimidating to step into and, for a generation that cares simultaneously about value, style, sustainability, and ethics, often a world that’s avoided altogether.
Not too long ago, we wouldn’t even have considered buying nice jewelry online, but then again, that’s what we thought about mattresses, luxury watches, and wine. With direct-to-consumer jewelry companies taking center stage, no middlemen or mark-ups mean that you can pay a palatable price that’s closer to the true cost of making that beautiful gold necklace, while high standards for sourcing and production quell any fears that your purchase sets other livelihoods or the environment back.
Whether it takes the form of a single, thin gold ring, a heavy statement necklace, or dangling earrings that sparkle with every subtle head movement, jewelry is a very personal purchase. These online jewelry companies will help you make the decision without overcharging you in the process.