He was a WeBoy. She was a WeGirl. They met at a Cinco de Mayo party at their WeWork.
WeWorks—the brand-name shared workspaces with Instagrammable details like exposed brick and copious plants—have become, like Ubers and Airbnbs, another venture-backed emblem of the post-crash gig economy. The first one opened in New York in 2010. Since then, the company has expanded to 425 locations, servicing more than 400,000 freelancers, startups, and larger companies with remote staffers, and a website with an Airbnb-like interface showing airy office porn in cities as far-flung as Warsaw, Poland, and Lima, Peru.
Members can avail themselves of the usual startup-style staples: bike storage, water with fruit floating in it, and “a sense of community.” They can baste themselves in community in the cushy common areas, flattered by the Urban Outfitters-y color palettes. Many WeWorks also offer “craft on draft” to lube everyone up for inter-company small