An aerial view of Cincinnati’s downtown riverfront during what was supposed to be Cincinnati Reds opening day.
Cincinnati Enquirer

Downtown and Over-The-Rhine restaurateurs and retailers got a $250,000 cash infusion early this month after a local economic development group ran a gift card drive.

Now, nonprofit Cincinnati Center City Development Corp (3CDC) is planning its next one. The agency’s team is working with partner groups and supporters to raise funds for another gift card campaign to be announced at a later date.

Concerned closed or ailing urban restaurants might not survive, the agency on April 2 launched its “Cincy Card Connection” sale, which gave customers who bought gift cards to eateries a matching gift card to a similar venue. The result was $131,500 in direct gift card purchases for local businesses and $122,000 through eligible matching gift card purchases.

[ All of The Enquirer’s coverage of the new coronavirus