Something old, something new, something borrowed — something brewed?
If the COVID-19 pandemic has rained on your wedding-day plans, one beer company wants to help couples to drown your sorrows, with a timely — or, others may argue, opportunistic — marketing campaign.
The coronavirus has been crashing wedding plans, as lockdowns to fight the spread of the outbreak have locked down many venues and vendors in the $54 billion U.S. wedding industry.
The Knot puts the average wedding cost at $33,900 per couple, including the engagement ring (almost $6,000 on average), according to a survey of its users who are, perhaps, more likely to spend more on their wedding.
But the pandemic has put wedding plans on halt. More than one in four couples (27%) said they rescheduled their planned ceremonies for 2021, while 26% pushed their nuptials back to later dates in 2020, a recent Wedding Report survey found.