Many of you already know that I do jewelry marketing since 2015. I graduate GIA and proud myself being a diamond expert and owner of a digital marketing agency and my passions for jewelry and digital marketing comes from promoting a family jewelry business.
I want to share a few lessons with you that are now helping me to create profitable jewelry marketing campaigns. In the image below, you can notice we have high-end jewelry marketing campaigns where for every $1 invested in ads, we earn $171. Today our average ROAS is 31. This is the result of five years of investment in digital marketing.
Before getting any positive results with jewelry marketing, I invested about $300.000 in digital advertising with almost 0 return on advertising spent.
This experience was stressful and painful. I tried everything on my own. I tested every digital marketing channel to figure out what works