Marketing Hair and Beauty Services: Doing a Successful Campaign Without Breaking the Bank

Marketing in today’s world has become very easy because marketing tools and software are readily available in the market than ever before. Which of these tools and software can help your hairdressing and beauty services in finding and retaining customers?

In this article, we will try to answer these kinds of questions to help business owners promote and market their products and services appropriately. Doing a “shotgun” approach or using as many marketing software, methods and tools as possible, and see what works.

To market a particular product or services may sound smart at first, but an experienced beauty salon owner know that a calculated and strategic approach is better, more cost-effective, and will have more success in the future. So, if you are an owner if a hair and beauty salon, you need to know what marketing software and tools can help your business achieve its ultimate goal, attract attention and get more customers.

Traditional advertising

Magazines, newspaper ads, coupons, or television and radio spots were hairdressing and beauty salon bread and butter for many years. These days, aside from traditional broadcast and print advertising platforms, you can use the internet to market your products and services.

Because of these new marketing platforms, we saw a decline in value and circulation numbers of traditional advertising mediums. But that does not mean that a well-thought traditional advertising campaign will have no benefit in any business. Traditional advertising is beneficial especially when a beauty salon is announcing their grand opening or have a big event to promote.

Mixing newspaper and magazine advertisements with coupons, radio and television spots and digital marketing can help attract both people who still watch television, listens to the radio, or reads the newspapers and magazines as well as people who are more into using the internet.

Traditional platforms like television, radio, newspapers, and magazines attract the older audience and have been less beneficial in recent years. But if pitched the right way, traditional advertising can still boost awareness and attract customers to your business, especially if the company is on grand opening or seasonal promotion.

You need to make sure that you weigh the cost of these traditional advertising methods against the benefits you can before you start investing the portion of your marketing budget.

Digital marketing software and tools

Using digital marketing techniques is more common, cost and time efficient compared to traditional advertising. Social media platforms like Facebook, Pinterest, Twitter, Instagram, and LinkedIn have a significant impact on finding local customers as well as loyalty in the hairdressing and beauty services. Beauty salon businesses target demographics that are highly active on social media platforms and people who are heavily invested in their smartphones.

Being visible and active on social media sites can help encourage new customers to try out your beauty salon and keep old customers about happy with your services. Some ideas that are proven and effective that help beauty salon owners in recent years include:

Posting before and after photos of current …