1960s Fashion – Mod fashion was innovative, creative, bold and brash. 60s fashion belonged to London, England. The British set the tone and the world followed.
What we wear has always defined us to some degree. At the very least, it can indicate economic status, but always before within certain confines of convention. Historically, a uniformity of dress created a homogeneous population.
The 1960s ushered in an attitude of “anything goes” and reflected the shifting politics of the day. “Do your own thing” applied to clothes as well.
The fashion revolution was youth oriented and youth driven and began in the streets rather than the old line couture houses. The Baby Boomers were coming of age.
The boutique clothing store emerged in the 1960s as “the happening” place to shop. They were fun and hip and young people felt more comfortable shopping there. No geography was more famous for swinging boutiques than Carnaby Street and Kings Road in London. Not to be left out of the trend, Paraphernalia opened in 1965 on Madison Avenue in New York and was an instant smash.
Color played a big role in defining the look. The muted and pastel palette of 1950s fashions gave way to bright, bold color often splayed in geometric patterns. From day wear to Day Glo in less than a decade.
A word about the word – Mod. Mod for modern, which in its purest use meant minimalist. Arguably there is nothing minimal about most Mod fashion, but that is the origin.
On this page you’ll find some of the more memorable Fashion Designers of the 1960s